CLIENT
All About Aesthetics Rockwall
SERVICES: Branding + Web Design
All About Aesthetics Rockwall is a nurse-led med spa offering aesthetic and wellness services in Rockwall, Texas. The client came to us with a DIY website that had grown difficult to navigate and no longer reflected the look and feel she wanted for her business. We created a cohesive brand identity and redesigned the site into a polished, multi-page experience that makes her services easier to explore, understand, and book.
Deliverables:
→ LOGO SUITE, COLOR PALETTE + TYPOGRAPHY
→ MOBILE-OPTIMIZED, MULTI-PAGE WEBSITE
→ CONTACT FORM, SOCIAL LINKS + BOOKING INTEGRATION
→ SITE COPYWRITING + LOCAL SEO
→ CUSTOM AI-GENERATED BRAND IMAGERY
→ SOCIAL MEDIA ASSETS
→ GOOGLE BUSINESS PROFILE + SEARCH CONSOLE
The client wanted a look that felt feminine and polished while still reflecting the professional care behind her services.
We brought that direction to life through a cohesive color palette, typography, and logo suite. To carry the same feel across the website, we created custom AI imagery tailored to her services and brand aesthetic, giving each page visuals that feel consistent and distinctly hers.
AI-generated, art-directed by us. Each image was refined to fit the same palette, lighting, and visual style, so the full set feels like one brand.
We designed each service page to educate visitors and make booking feel like a natural next step.
Treatment information explains what to expect, while an FAQ section answers common questions before a client reaches out. Clear booking buttons make scheduling easy, and the page copy uses relevant search terms to help people find the services online.
We also optimized the images for faster page loading and added descriptive, SEO-conscious alt text to each one.
“The website is bada** dude. I don’t even know how you did that. I love it so much”
— Chelsea Lobb, Owner of All About AestheticsThe Process
Enquiry & Booking
1
Submit an enquiry through our contact page and tell us what you need help with. We’ll follow up to discuss your goals, review anything you already have, and send a custom proposal with the scope, timeline, and price. Once approved, we’ll send the contract and invoice to secure your spot.
Discovery
2
You’ll receive a questionnaire tailored to your project. Your answers help us understand your business, audience, goals, and preferences so the work starts with a clear direction.
Strategy & Direction
3
We’ll develop a plan for the work ahead and align on the direction before creating anything. What this looks like depends on the project, whether it’s a brand identity, website, content project, or ongoing support.
Create & Refine
4
We’ll create the agreed deliverables and share it for review at planned checkpoints. Your feedback helps us refine the details before anything is finalized or published.
Delivery & Support
5
Once the work is approved, we’ll deliver or launch everything included in your project. You’ll receive a recorded video covering the handoff details, and we’ll be available for post-launch support if needed.