CLIENT
GURL GUIDE
SERVICE: Full brand identity + Website Build
Gurl Guide is an online guide for the girls: fashion, travel, lifestyle, and everything worth knowing about, curated by an it-girl friend with good taste and better opinions.
We built the brand from the ground up, developing its strategy, personality, and voice alongside a refined logo suite, editorial color palette, and typography system. We also crafted AI prompts tailored to the brand’s aesthetic to create cohesive imagery and brought it all together in a custom WordPress website. The result is a polished, distinct point of view designed to stand out in a crowded lifestyle space.
Deliverables:
→ Brand Strategy & Positioning
→ Tone of Voice & Messaging
→ Full Visual Identity
→ Creative Direction
→ WordPress Website Design
→ SEO & Site Structure
*some photos sourced from Pinterest*
The Process
Enquiry & Booking
1
Submit an enquiry through our contact page and tell us what you need help with. We’ll follow up to discuss your goals, review anything you already have, and send a custom proposal with the scope, timeline, and price. Once approved, we’ll send the contract and invoice to secure your spot.
Discovery
2
You’ll receive a questionnaire tailored to your project. Your answers help us understand your business, audience, goals, and preferences so the work starts with a clear direction.
Strategy & Direction
3
We’ll develop a plan for the work ahead and align on the direction before creating anything. What this looks like depends on the project, whether it’s a brand identity, website, content project, or ongoing support.
Create & Refine
4
We’ll create the agreed deliverables and share it for review at planned checkpoints. Your feedback helps us refine the details before anything is finalized or published.
Delivery & Support
5
Once the work is approved, we’ll deliver or launch everything included in your project. You’ll receive a recorded video covering the handoff details, and we’ll be available for post-launch support if needed.